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Counterpoint

The Real Cost of "Move Fast"

The Real Cost of "Move Fast"

Red Label · February 2026

The Real Cost of "Move Fast"

The Real Cost of "Move Fast"

30%
Increase in Failed Deals
50%
Reduction in Due Diligence Time

The Pressure to Accelerate

In today's fast-paced business environment, the mantra of "move fast" has become ubiquitous. Companies are under immense pressure to close deals quickly to stay ahead of competitors. However, this rush often leads to a significant reduction in due diligence time, which can have dire consequences. According to Bain, companies that cut due diligence time by 50% experience a 30% increase in failed deals.

What Gets Missed

When timelines are compressed, critical aspects of due diligence are often overlooked. This includes thorough financial analysis, assessment of operational risks, and cultural fit evaluations. McKinsey (2023) found that inadequate due diligence can lead to overvaluation and integration challenges post-acquisition. A notable example is the acquisition of Quaker Oats by PepsiCo, where rushed decisions led to unexpected integration costs and strategic misalignment.

When It Matters

The importance of comprehensive due diligence cannot be overstated when entering new markets or industries. Harvard Business Review highlights that understanding local regulations, market dynamics, and competitive landscapes are crucial for successful expansion. Inadequate preparation in these areas can lead to regulatory fines and loss of market share, as seen in Walmart’s failed entry into Germany.

The real cost of rushing through due diligence is not just financial; it can also damage reputation and long-term strategic goals.

Industry Critique

Critics argue that the "move fast" mentality undermines the very purpose of due diligence: risk mitigation. Industry reports suggest that a more balanced approach, which allows for thorough investigation without unnecessary delays, is essential. This balanced approach can help ensure that acquisitions are not only swift but also strategically sound and financially viable in the long run.

Data Sources

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